A DAYDREAM IN CONTEMPORARY ARTBorn as an editorial project, in the town of Mantova, one of the finest examples embodying the Italian Renaissance, Look Lateral Magazine was founded by Maria Grazia Savoia in 2007 as an art, design and fashion magazine, distributed before with Marie Claire Maison and later with Finegil Group – La Repubblica. In 2013, her son – Look Lateral current founder and CEO – Niccolò Filippo Veneri Savoia, decided to honor the memory of his mother transforming the former publication into a cutting-edge contemporary art magazine, with an international distribution and a positioning in the editorial sections of the most influencing art fairs of the global scene. The ambitious aim of the renewed magazine was to get people closer to contemporary art, taking its reader into a fantastic journey across the art and creativity world, through a structured single-day itinerary spanning from early morning to late night. And all of this by always offering a lateral and fresh vision, hanging out with the most interesting personalities (artists, curators, professionals of the art system), visiting art hotels, design stores, restaurants and new creative initiatives around the world, suggesting key information to understand the specific context of the contemporary visual arts. It’s not surprising thus, that Look Lateral evolved today into a cutting-edge art and fin-tech company based in Seattle, the most advanced tech incubator of the new millennium, driven by the same original idea of democratizing the art market. The First Issue of the Second Edition of Look Lateral Magazine is a collectible luxury book, printed on refined papers and finished using manual techniques, thus making every single page a unique one. As a quarterly paper mag, its contents are timeless. Beside its editorial sophistication, Look Lateral is constantly exploring new innovations to bring the art world into the 21st century and, because of it, in 2019, the magazine will incorporate Augmented Reality technology into its contents. This will create a thrilling, multidimensional reading experience while confirming the constant willingness of the Company to play between art and technology, beauty and innovation.
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