By Sonia Stubblebine
The impact of COVID-19 is visible in various spheres and art market is not an exception. It forced various institutions to adapt and change their behavior online, aiming to not only keep but even raise interest of their audiences online
Art galleries have shown high adaptability to the extreme and unpredictable situation of the COVID-19
pandemic. When the physical spaces were forced to close down, cultural institutions and galleries invited art enthusiasts to follow them online. This change significantly contributed and speeded up the digitalization of the cultural sector, accumulating and increasing visibility of certain institutions and created an interest to visit the places after the lockdown.
Art Basel’s March 2020 Online Viewing Room, featuring a work from exhibitor Fergus McCAffrey’s exhibition “Japan Is America.” Courtesy of Art Basel
There is vast majority of ways how art venues and institutions responded to COVID-19
. Some used virtual programs aiming to establish a stronger dialogue with the public, others communicated with their audience with artist-curated newsletters and weekly screenings (often via Instagram). Galleria Continua
serves rather an interesting example, presenting series of #ContinuaStaffPicks. Gallery is posting an artwork which was chosen by member of #GalleriaContinua family, mostly the works that are particularly touching or significant for the each staff member.
Gu Dexin, ‘2006-09-02’ (2006), Installation: 5 tons of apples, plaster walls, bulldozer, variable dimensions. Installation view Galleria Continua, Les Moulins 2014 by Oak Taylor-Smith
Often by changing their websites and social media platforms, organizations made sure that art in these turbulent times remain significant serving a function of a positive and changing force. After the global pandemic some of venues start opening, starting from China. One of the fine examples is Beijing’s 798 Art District
which re-opens in an orderly manner. Some of the exhibitions there are dedicate to the experience and journey of artists during COVID-19
pandemic, presenting unique and unprecedented moment in history and art history overall.
A Revive in Art poster from Times Art Museum in Beijing
Role of Look Lateral raises within this situation of global pandemic, which brought crisis and even further digitalization of the cultural sector. Galleries and art institutions are currently striving towards online visibility and searching for additional opportunities of selling online. Look Lateral can be a number 1 choice for increasing the sales together with reclaiming new liquidity while maintaining the right to sell the physical artwork.